Business Overview
About the Company
Available for acquisition is a Google Play (Android) app that offers an additional service to Android users where they can protect the applications on their devices with customizable lock screens. The app has been downloaded by more than 100 million people since 2018. Its popularity has been driven by features like these: extra protection with a customizable lock screen, ability to hide notifications with the notification hiding feature, and the ability for users to review data and app usage statistics.
Revenue consists almost entirely of advertising and continues to grow every year. The app is actively used by approximately 1.5 million people daily and approximately 7 million people monthly. It is downloaded approximately 3 million times every month, the vast majority of which are from paid channels.
Highlights & Key Assets:
o High number of active users
o Growing profitability
o Proven paid marketing
o Happy users (4.6 Rating)
o High profitability
o Many things that can be optimized within the business
o Data potential
o Freemium monetization model
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