Business Overview
About the Company
Website Closers® presents a thriving SBA-Prequalified Nutritional Supplements eCommerce Brand that is well established in the Health and Wellness Vertical. The brand operates in a number of niche Supplements categories, including Sports Nutrition, Weight Management, Men’s Health, and Hair, Skin & Nails. The company uses proprietary formulas for their products, which helps them perform at levels the competition can not achieve.
By building and maintaining strong relationships with their suppliers, this trademarked brand has streamlined their shipment process and ensured that their products meet the highest standards required within the dietary supplements industry. The work they have put in has resulted in 25% Net Margins, an Average Order Value (AOV) of $73, and an 18% Repeat Purchase Rate.
Their products can be found across a diverse range of sales channels, including their branded website, Amazon, eBay, Walmart, and Wish. Their digital marketing strategy implements several useful tactics, such as Google PPC, Amazon Sponsored Ads, and Email Campaigns. Management has recently improved this strategy further by launching more strategic and aggressive Amazon advertising, and new advertising on eBay and Walmart to draw more attention to these channels. They have implemented a more focused approach on Walmart as well, further strengthening their storefront there. They have also witnessed subscription growth on Amazon, which can grow much more from here.
Here are some of the healthy KPIs that this company has to offer.
? Multiple Sales Channels
? Trademarked Brand
? $73 Average Order Value
? 25% Net Margins
? Consistent YoY Growth
? 218,000+ Email Subs
? $23,000 Monthly Email Revenue
? 18% Recurring Revenue
? Proprietary Brands & Formulas
? Recurring Subscription Revenue
? 200,000+ Monthly Impressions
The current owner spends 20 hours every week managing the brand, with their primary responsibilities consisting of sourcing new products and label designs, optimizing listings, managing employees, ordering inventory, advertising, and creating content.
Their additional staff includes 2 fulfillment managers, 4 customers service agents, and 5 hourly general contractors.
The seller is willing to assist the buyer through the transition process with comprehensive training and is also open to maintaining equity and helping the buyer achieve long-term growth and success. The seller is highly flexible and open on this subject.
